Alex furmansky

Founder and Growth Strategist

    • About ME

      Taking the leap. Enjoying the flight.

      I like tech, sailing, random walks through the city, simple vineyards, adventurous escapades, staring at airplanes, and impromptu whiteboarding...

       

      I am founder of Budsies, Sparkology, and a handful of web apps. Budsies was a SaaS manufacturing play with multiple DTC brands, including the flagship namesake that brings kids' artwork to life through adorable stuffed animals (sold 2021). Sparkology is a secret place for well-intentioned singles to meet each other (sold 2016).

       

      Before the leap, I traveled the world to sell consumer tech for OpenPeak. I also helped raise a few pennies and learned how growth companies run. I know finance is out of fashion, but I’m proud of my Evercore finTech M&A beginnings and am glad to still be close with my old team. I’ve also worked at UBS, Lockheed Martin, and consulted other startups both formally and on park benches (preferred).

       

      I learned to dream big at UPenn. Engineering, finance, entrepreneurship, math, and magna cum laude may complete your checkboxes... but it’s the lasting friendships and projects that inspired me the most.

    • Projects

      Budsies, Petsies, Stuffed Animal Pros (Sold)

      2013-2021

      Built successful consumer brand for custom plush. Includes Budsies (custom plush of any character), Selfies (custom plush dolls of people), and Petsies (custom plush lookalikes of pets), Stuffed Animal Pros (bulk custom plush for brands and book authors). Everything is powered by MakerWare, the in house SaaS manufacturing platform that enables global one-off production at scale.

       

      Over 150,000 custom custom plushies have been created, and the company has been featured on Shark Tank, NY Times, Parents Magazine and countless other media outlets.

       

      Grew the company from ideation on back of napkin to become the world's largest and fastest on-demand custom plush service. We have an incredible team that is building an awesome 21st century bespoke brand.

      Sparkology (Sold)

      2011-2016

      New York's invite-only dating site for young professionals. With over 20,000 members, Sparkology set a new standard for singles. Sold business in 2016.

      OpenPeak

      2009-2011

      Director of Business Development

      Innovative technology company at the crossroads of media and communication.

      Evercore Partners Investment Bank

      2007-2009

      M&A investment banking focused on the financial technology space, including the $2.55 billion dollar deal between E*TRADE and Citadel as well as the deal between NY Stock Exchange and NYFIX.

      Other Projects

      • Swacket: iOS Weather App (Advisor)
      • EasyBib: #1 online bibliography service (Advisor)
      • AutoP.in: show off your whip; the About.Me for cars
      • TrueContractor.com: find trusted local contractors based on referrals from your extended social network
      • Free Advice Project: intentionally offline social project that engaged local communities in cities across the US

      Board Positions & Memberships

      • EO Member
      • South Florida Penn Club - President
      • Wharton Club of South Florida - Executive Board

    • If I only knew then what I know now...

    • Areas of Expertise

      Proof of Concept / Ideation

      Product/Market Fit, Market Testing, Lean Startup Method

      Growth Hacking

      Viral, Social Media, PR, Paid Acquisition

      Business Development

      Strategy Value Creation, Outreach, Contract Negotiation

      Operational Scale

      Process optimization, HR, Finance

    • reach out

      I am available for limited (5-10 hours per week) engagements. Please reach out below.

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